Wearable maternal devices get more diversified, and while some are used for monitoring uterine contractions, others, such as the Lisa Watch, track fetal movements continuously.
Li Xuejian, CEO of Adding, a Beijing-based startup company, developed the Lisa Watch (which was named after his wife) with the sole purpose of making sure that future mothers do not miss not even one kick. When his wife had their first child, Xuejian noticed that there’s a connection between the fetus’ movement and the way it develops in the womb.
Much like other wearables, the Lisa Watch synchronizes whatever data it collects to your smartphone, using a companion app that can be downloaded from here. For the time being, the site promoting the smartwatch is only available in Chinese, and it’s quite probable that an English version won’t be available that soon. However, considering the market the Lisa Watch was developed for, it’s beyond doubt that Adding will have plenty of customers.
So is fetal movement tracking medically relevant or is this a completely unnecessary device made for capitalizing on the fears of young mothers? The frequency and the way the fetus moves becomes medically relevant in the later stages of the pregnancy, when nearing delivery. Despite all this, some mothers still won’t feel the need to track each and every movement the baby makes in utero.
Kicks are recorded using the smartwatch and sent to the smartphone, where mothers and their doctors can keep track of them. Some sort of medical analysis is realized using the collected data.
Tina Zhang, marketing director of Adding, explained that “We designed Lisa with luxury watches in mind. Our users’ first reaction is always like, ‘Very stylish; very fashionable.’ They are attracted by how it looks at first, then what it does. They shared photos of their watches in WeChat, getting kind words from their friends. And that made them feel confident.”
The first batch of Lisa Watches went on sale in July and the 1,000 wearables sold like hot buns from the oven. As mentioned by Zhang, both the design and functionality of the wearable must have had something to do with how quickly it sold. After all, Lisa Watch is rather stylish, with its minimalistic design.